Webcast
FREE 4 min
FULL 18 min

ABM in FinTech: How to personalize and align for winning high-value clients

In this webcast, Michaela Munitzk shares a comprehensive, real-world framework for executing Account-Based Marketing in complex, regulated B2B FinTech markets – covering how to personalize campaigns across multiple dimensions, set up lead scoring beyond the MQL, and make ABM sustainable rather than a one-off campaign
Michaela Munitzk
Founder & CEO,
InsightSync Hub

What you will learn

How to personalize ABM campaigns across persona, industry, and business model in regulated markets
How to work seamlessly with cross-functional teams and make ABM sustainable, not a one-off campaign
How to set up lead scoring beyond MQLs and gather actionable micro-signals ahead of deals
How to avoid the biggest traps in long-cycle FinTech marketing and tell more contextual stories

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



INFUSE CLIENTS & PARTNERS

Full 18-min webcast

The complete session including multi-dimensional ABM personalization frameworks, lead scoring models beyond MQL, cross-functional alignment approaches, micro-signal identification, and practical guidance for running sustainable ABM in complex, long-cycle FinTech environments
Michaela Munitzk
Founder & CEO, InsightSync Hub

Expert

Michaela Munitzk is an ABM practitioner with hands-on experience building and running Account-Based Marketing in a FinTech environment. As Founder and CEO of InsightSync Hub, she helps marketing and sales teams turn ABM from theory into execution by building the right foundation for real-world success. Michaela is a firm believer that ABM only works when the fundamentals are done well – clear ICP and account selection, tight sales and marketing alignment, and practical, repeatable execution. Her grounded, outcomes-focused approach helps teams make ABM effective in real business conditions

Who is this for?

B2B marketers and ABM practitioners working in or moving into regulated, complex industries, particularly FinTech, who want a practical, field-tested framework for building account-based programs that create real pipeline and stand the test of long buying cycles

MORE LIKE THIS